This brand statement is a message that has expressed the brand vision of LebeL.
In response to the feelings of all people who are seeking beauty, we convey this message with our hope to light up each one of them. With this vision, LebeL will continue to follow its own path with salons.
ESSENCE Essence of LebeL Pursuit of "Universal beauty" and "Beauty of the times"
"Universal beauty" exists in each one of us, as the texture of fresh hair, a person's unique attractiveness and so forth. It is a beauty that can be brought out by the hands of professionals. "Beauty of the times" is the kind of beauty that expands the possibilities of expression with new styles and leads the era. It is the essence of LebeL to pursue beauty from these two perspectives.
VALUE What LebeL provides Proposal for free options and new market creation
LebeL will continue to propose a wide range of options in terms of techniques, creativity, and businesses in order to expand the potential of salons to infinity. We also continue to work actively to develop products that can produce new beauty and challenge the creation of new markets. We constantly support the growth of salons and strive to be a more reliable partner.
VISION What LebeL aims at Contribution to society by creating a beauty and barber culture
The wish of LebeL is to lighten up every person who seeks beauty via salons. We believe that the accumulation of our experience will lead to the prosperity of the industry and eventually help to create a beauty and barber culture. Through these activities, we aim to contribute to society.
LebeL's brand logo is an original design developed from our brand principle of the "Pursuit of 'Universal beauty' and 'Beauty of the times'."
Based on these two perspectives, this logo represents LebeL's insatiable passion of seeking beauty by using speedy horizontal development.
With a well-balanced composition of each typeface, this logo also expresses LebeL's attitude to work for beauty with dignity.
Our brand logo, "LebeL," is designed to reach the "b (beautiful)" in the middle from both left and right letters.
This demonstrates LebeL's strong will to provide beauty with the same perspectives as salons.
LebeL Noir* is a special black developed by blending various colors.
With strong resolution, we respect the personalities and styles of each and every person and strive to realize their feelings for beauty in LebeL Noir.