About us

Brand Philosophy


This brand statement is a message that has expressed the brand vision of LebeL.
In response to the feelings of all people who are seeking beauty, we convey this message with our hope to light up each one of them. With this vision, LebeL will continue to follow its own path with salons.

LebeL's 3

ESSENCE Essence of LebeL
Pursuit of "Universal beauty" and "Beauty of the times"

"Universal beauty" exists in each one of us, as the texture of fresh hair, a person's unique attractiveness and so forth. It is a beauty that can be brought out by the hands of professionals. "Beauty of the times" is the kind of beauty that expands the possibilities of expression with new styles and leads the era. It is the essence of LebeL to pursue beauty from these two perspectives.

VALUE What LebeL provides
Proposal for free options and new market creation

LebeL will continue to propose a wide range of options in terms of techniques, creativity, and businesses in order to expand the potential of salons to infinity. We also continue to work actively to develop products that can produce new beauty and challenge the creation of new markets. We constantly support the growth of salons and strive to be a more reliable partner.

VISION What LebeL aims at
Contribution to society by creating a beauty and barber culture

The wish of LebeL is to lighten up every person who seeks beauty via salons. We believe that the accumulation of our experience will lead to the prosperity of the industry and eventually help to create a beauty and barber culture. Through these activities, we aim to contribute to society.


LebeL Noir* is a special black developed by blending various colors.

With strong resolution, we respect the personalities and styles of each and every person and strive to realize their feelings for beauty in LebeL Noir.

*Noir means "black" in French.

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