1977

  • Established BELMONT Cosmetics corporation and cosmetics brand "LebeL" was born.
  • Launched TOP MODEL, cream type hair color.

1978

  • Completed TAKARA BELMONT Co. cosmetics factory in Shiga and started production.

1981

  • Held the 1st LebeL Winding Contest.

1983

  • Launched SILKY TOUCH FREEM.

1984

  • Launched LEBEL MOUSSE.

1988

  • Launched COLOR PALETTE.

1990

  • Launched SUPER SILKY.

1991

  • Renamed to Lebel Cosmetics.

1992

  • Launched Natural Hair Soap & Treatment, which gained focus for being biodegradable.

1994

  • Started event for hair salons LEBEL MANIFEST (Later called LEBEL IMPULSE)
  • Launched COLOR TONING.

1995

  • Launched HAIR MAKE AQUA.

1996

  • Started overseas sales.
  • Launched CREAM CYS.

1998

  • Launched COOL ORANGE.

2000

  • Acquired ISO14001 certification, international standards for environmental management system.
  • Launched FORME ARTS.

2002

  • Launched MATERIA.

2003

  • Held the 1st contest of LEBEL CONGRESS.
  • Held the 1st LEBEL IMPULSE - design award (later called Dream)
  • Held LebeL Academy in Shanghai.

2004

  • Started support to The Setouchi Olive Foundation.
  • Launched Trie.

2005

  • Held LebeL Academy in Seoul.
  • Began publishing Science for Salon Work by LebeL Cosmetics

2006

  • Cosmetics Research & Development center was established in Shiga

2007

  • Launched AIR SILKY.
  • Introduced hybrid vehicles for use as company cars

2008

  • Renamed to LebeL.
  • Launched PLIA.
  • Began carbon offset activities

2009

  • Launched LUQUIAS.
  • Launched IAU.

2010

  • Held the 1st contest of Dream (later called I.D.).
  • Started participating "challenge 25 campaign".

2011

  • Started reconstruction support for the Great East Japan Earthquake

2012

  • Launched Fura.
  • Launched IAU mother essence, IAU essence, and received Good Design Award

2013

  • Launched THEƓ.

2014

  • Started participating the climate change campaign "Fun to Share".
  • Publish "Basic Hair Science: Understandable as Derived from Salon Work!", Lebel/Takara Belmont Corp.

2015

  • Launched viege.
  • Began operating solar power generator at the Shiga office

2016

  • Held the 1st I.D. Contest.
  • Launched LOCOR.
  • Launched Rufor.

2017

  • Launched Moii.
  • Launched LUVIONA.

2018

  • Launched SEE/SAW.

2019

  • Launched edol.
  • Started support to KIDS EARTH FUND nonprofit organization.