Prior to the UN’s adoption of the Sustainable Development Goals (SDGs), Takara Belmont Group has directly and indirectly tackled through its business activities aimed at creating a better society and environment. By implementing activities that focus on realizing SDGs, we aim to more powerfully fulfill our social responsibilities.
Main activities of LebeL
Lebel, the cosmetics brand of Takara Belmont, plans and holds a nationwide hair design contest. Since 1981, this celebrated contest serves as a step up for hairdressers to improve skills for weaving and total design, which includes a winding contest. This enhances the creativity, skills and concentration of hairdressers and helps them to realize their dream of becoming a hair designer. Top winners that rise up through areas stages and finals nationwide are offering opportunities to further hone their skills, including being awarded an overseas training tour as a supplementary prize.
At nine sites across Japan, we deliver the LebeL Educational Program, which imparts the techniques, knowledge, and sensitivity necessary for hair designers. The LebeL Educational Program suppports them in developing the skills that are useful at salons and needed by hair designers today.
We were among the first to introduce a method of wastewater treatmet using microorganisms. We recycle sludge into material for cement and roadbeds, contributiong to waste reduction and resource circulation.
At LebeL, for water quality environmental conservation, early on we undertook the design of products that used highly biodegradable surfactants. In 1992, we developed acid soap based hair care items. Since then, we have continued to actively conduct R&D pertaining to highly biodegradable surfactant, rolled out environment-friendly products in the market and contributed to the protection of safe water resources.
Additionally, LebeL ONE has reduced the rinsing time by cutting 30% of the cleaning ingredients*, hence we can expect a water saving effect of about 8.8%.
- * Compared to existing products
We introduced a solar power system into our Osaka Factory in 2014 and into our Shiga Office in 2015. In addition to this contribution to CO2 reduction, we have also been promoting energy-saving design of factory.
We support the development of Vietnamese beauty and barber industry and improvement in technical capabilities.
In collaboration with local staff of our Vietnamese subsidary, we have established Kochie, a new brand, into which we have infused the product development techniques and expertise we have developed in Japan.
By adopting biomass plastic as the container material and using refill containers, we have been promoting the reduction of the amount of petroleum-derived plastics used and waste.
On July 1, 2020, retailers began charging customers for plastic shopping bags throughout Japan. As we value these limited resources, Lebel also began adopting the use of sustainable, eco-friendly shopper. The primary raw material used in these shoppers is limestone (51% or higher). This sharply reduces the use of pulp (wood) and fossil resources (petroleum) in comparison with conventional paper or polyethylene bags. In addition, the shopper stands up to water, making it optimal for reuse. In light of this, it conforms to the 3R (reduce, reuse, recycle) policy being promoted by the Ministry of Economy, Trade and Industry (METI) and the Ministry of the Environment.
We have adopted the formula composed more than 94％ mostly of non-petroleum-based ingredients such as plants.
The Lebel business is focusing on marine pollution due to waste plastics in recent years. As a joint activity with the Setouchi Olive Foundation, we are collecting waste that has washed up on the beach at Teshima, Shozu-gun, Kakawa Prefecture (Seto Inland Sea).
We have actively adopted the paper materials that have been certified by the FSC® (Forest Stewardship Council/ International NGO) to protect the world's forests in the production of individual packaging boxes and tools for our products.
At Lebel, we are supporting the activities of this foundation which helps children around the world. We utilize the artwork created by children around the world which is stored at Kids Helping Kids in our Lebel original calendar (not for sale).
Kids Earth Fund
This NPO is continuing to provide support through its activities, including donating art supplies, picture books and pharmaceuticals to children around the world who suffer from emotional trauma, mainly due to illness, war and disaster. Since its establishment in 1988, the NPO has been conducting an art workshop through which it provides art supplies with the goal of giving emotional care mainly through art. An art exhibition is held in many countries to showcase the art from children around the world. The exhibition is receiving high praise from around the world. The art exhibition has been held in various countries, including France and Russia. In addition, the revenues earned from corporate calendars, cards, picture books and other channels which use the children’s art in their designs goes back to children around the world.